Flying or Falling

iamamiwhoami

iamamiwhoami is the electronic music and audiovisual project of Swedish singer-songwriter Jonna Lee in collaboration with her longtime record producer Claes Björklund. The project has since 2009 released audiovisual series on their YouTube channel followed by a large international audience. Visual collaborators of the project include the Swedish collective Wave, consisting of Lee and cinematographer John Strandh. Their videos in particular have spread virally, and the project is notable not only for its artistic multimedia output, but also the creators' leveraging of YouTube and viral videos to disseminate their music and the accompanying videos, garnering a cult following. In 2010, Lee founded a record label for iamamiwhoami, To whom it may concern., which s… more »