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Peer Pressure

Peer pressure is the direct or indirect influence on peers, i.e., members of social groups with similar interests, experiences, or social statuses. Members of a peer group are more likely to influence a person's beliefs, values, and behavior. A group or individual may be encouraged and want to follow their peers by changing their attitudes, values or behaviors to conform to those of the influencing group or individual. For the individual affected by peer pressure, this can have both a positive or negative effect on them. Social groups include both membership groups in which individuals hold "formal" membership (e.g. political parties, trade unions, schools) and cliques in which membership is less clearly defined. However, a person does not need to be a member… more »