It's Not the End of the World?

About It's Not the End of the World?

"It's Not the End of the World?" is a song by Welsh band Super Furry Animals. It was the last single to be released from the Rings Around the World album and reached number 30 on the UK Singles Chart on its release in January 2002. Singer Gruff Rhys has variously described the track as being about the extinction of mankind and as "a romantic song about growing old". Critical reaction to the track was generally mixed with some reviewers claiming the track compares unfavourably with the band's previous work while others were enthusiastic in their praise. A computer generated promotional music video was produced to accompany "It's Not the End of the World?"'s release as a single. Directed by Numero 6 the video won the special jury prize at the 2002 Imagina Festival. An alternative video, directed by Dylan Jones, was included on the DVD release of Rings Around the World featuring archive footage of nuclear explosions. more »