Celebration (Lève Ton Verre)

Radio Project

The Radio Research Project was a social research project funded by the Rockefeller Foundation to look into the effects of mass media on society.In 1937, the Rockefeller Foundation started funding research to find the effects of new forms of mass media on society, especially radio. Several universities joined up and a headquarters was formed at the School of Public and International Affairs at Princeton University. A particularly influential program of effects research was pursued in the Office of Radio Research (ORR) established by the Rockefeller Foundation under the auspices of Princeton University. Managed by Paul Lazarsfeld, Austrian émigré psychologist, the program was overseen by Hadley Cantril, Princeton psychologist, and Frank Stanton, director of r… more »