Halo Effect

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Halo Effect

The halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, country, brand, or product in one area to positively or negatively influence one's opinion or feelings in other areas. Halo effect is "the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality." The halo effect is a cognitive bias which can possibly prevent someone from accepting a person, a product or a brand based on the idea of an unfounded belief on what is good or bad. The term was coined by Edward Thorndike. A simplified example of the halo effect is a person, after noticing that an individual in a photograph is attractive, well groomed, and properly attired, then assum… more »


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We have been created
To be always in standby
Serving is implanted in
Artificial brains

Robotic laws are instilled
For their safety
For them we are all machines
Without identity

Refuelling the engines
Let's make a plan for it
We're always in search for
A place for us to live
We'll find a planet
Across the universe

Since you have turned our
Electronic systems
All you want us to do
Granting all their wishes

No rights and no chance
Only processing
That's what we are living for
Without awareness

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Written by: halo effect

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