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Halo Effect

The halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, country, brand, or product in one area to positively or negatively influence one's opinion or feelings in other areas. Halo effect is "the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality." The halo effect is a cognitive bias which can possibly prevent someone from accepting a person, a product or a brand based on the idea of an unfounded belief on what is good or bad. The term was coined by Edward Thorndike. A simplified example of the halo effect is a person, after noticing that an individual in a photograph is attractive, well groomed, and properly attired, then assum… more »

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Ignorance is strength
And the war is Peace
Freedom is slavery

Ideology unites
And Chastity is pure
This is our family

Do you understand? We'll take care of you

Come to see your big brother
Come to see your master plan
Come to see your only father
Dancing and singing our victory
Come to see your big brother
Come to see your master trust
Come to see your only father
Dancing and screaming at your liberty

Ministry of Truth
And Newspeak for you
The party is political

Thought police is good
And your life assured
Brotherhood is enemy

Do you understand? We'll never left alone

Come to see your big brother
Come to see your master plan
Come to see your only father
Dancing and singing our victory
Come to see your big brother
Come to see your master trust
Come to see your only father
Dancing and screaming at your liberty

Who controls the past
Controls the future
Who controls the present
Controls the past

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