Turn It Up

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Brandy

About Turn It Up

"Turn It Up" is a song recorded by American singer Brandy Norwood, taken from her fourth studio album, Afrodisiac (2004). It was written by Timbaland along with protégé Walter Millsap III and Candice Nelson, while production was helmed by the former. The song was recorded at the Criteria Hit Factory and mixed by Jimmy Douglass in Miami, Florida. An uptempo R&B song, which also contains elements of rap, bounce music, and old school hip hop, the track serves as musical tribute to the early 1990s. Built on a pounding drum pattern and Timbaland's beatboxing, in "Turn It Up", Norwood expresses her desire to collaborate with the producer on a nostalgic club banger to assume her position atop the game. "Turn It Up" was generally well received by contemporary music critics who highlighted Timbaland's production and the song's energetic nature. The first song that Nelson and her team wrote from the Afrodisiac sessions, it also was the first song from the project which be leaked prior to the album's official release in June 2004. Released as a buzz track in promotion of the upcoming album, it received an only-on-vinyl release in fall 2003. Although the song was not released commercially, it appeared on several charts, reaching number two on the German Black Charts. 


Year:
2004
4:12
100 
#1

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Brandy

Brandy (from brandywine, derived from Dutch brandewijn—"burnt wine") is a spirit produced by distilling wine. Brandy generally contains 35–60% alcohol by volume (70–120 US proof) and is typically taken as an after-dinner drink. Some brandies are aged in wooden casks, while some are simply coloured with caramel colouring to imitate the effect of such aging (and some brandies are produced using a combination of both aging and colouring). more »

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10 facts about this song

Band Classification
"Turn It Up" is a collaboration between British alternative rock band "A" and American R&B singer Brandy.
Album Inclusion
The song is part of the long-delayed album “Afrodisiac” by Brandy, marking her fourth studio album.
Release Date
"Turn It Up" was released in 2004. The song was first available as a CD promotional single before its broader release on the album.
Producer Facts
"Turn It Up" was produced by the famous music producer Timbaland who is known for his distinctive production style.
Brandy Incursion
This song is an instance of Brandy exploring a more upbeat, club-friendly sound compared to her earlier, more soulful works.
Collaboration Classification
The partnership between a band of "A"'s genre and Brandy, known for her R&B and pop music, is an interesting crossover of different musical styles.
Music Video Fact
In the music video for "Turn It Up," various visual effects are creatively employed to enhance the energy of the song, featuring Brandy in multiple stylish outfits.
Mixed Reception
On its release, the song received mixed reviews, some praised Brandy's vocal performance and the production, while others criticized the song's departure from Brandy's traditional sound.
Chart Performance
Despite the mixed reviews, "Turn It Up" was moderately successful and has continued to receive airplay over the years.
Influential Impact
Although "Turn It Up" departed from Brandy's traditional sound, it helped pave the way for future artists to experiment with blending different musical genres.

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