Upside Down & Inside Out

OK Go

About Upside Down & Inside Out

"Upside Down & Inside Out" is a song by American rock band OK Go. It was released as a single from their fourth studio album, Hungry Ghosts. The band released a video for the song on February 11, 2016 that featured the members in a zero gravity environment created via flight in a reduced gravity aircraft. They produced the video with support from the Russian S7 Airlines.


Year:
2014
3:07
844 
#5

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Upside down and inside out
And you can feel it
Upside down and inside out
And you can feel it, feel it
Don't know where your eyes are
But they're not doin' what you said
Don't know where your mind is baby
But you're better off without it

Inside down and upside out
And you can feel it
Don't stop
Can't stop
It's like an airplane goin' down
I wish I had said the things you thought that I had said
Gravity's just a habit that you're really sure you can't break

So when you met the new you
Were you scared?
Were you cold?
Were you kind?
Yeah when you met the new you
Did someone die inside?

Don't stop
Can't stop
It's like a freight train
Don't stop
Can't stop
It's like an airplane goin' down
Don't know where your eyes are
But they're not doin' what you said
Don't know where your mind is baby
But you're better off without it

Looks like it's time to decide
Are you here?
Are you now?
Is this it?
All of those selves that you tried
Wasn't one of 'em good enough?

'Cause you're upside down and inside out
And you can feel it
Inside down and upside out
And you can feel it, feel it

Don't stop
Can't stop
It's like a freight train
Don't stop
Can't stop
Until you feel it goin' down
I wish I had said the things you thought that I had said
Gravity's just a habit that you're really sure you can't break

Upside down and inside out
And you can feel it
Don't stop
Can't stop
Until you feel it goin' down
Upside down and inside out
And you can feel it
Don't stop
Can't stop
Until you feel it goin' down

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OK Go

OK Go is an American alternative rock band originally from Chicago, Illinois, but now residing in Los Angeles, California. The band is composed of Damian Kulash (lead vocals, guitar), Tim Nordwind (bass guitar and vocals), Dan Konopka (drums and percussion) and Andy Ross (guitar, keyboards and vocals), who joined them in 2005, replacing Andy Duncan. They are perhaps best known for their often elaborate and quirky music videos. more »

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Written by: ANDY ROSS, DAMIAN KULASH, DAN KONOPKA, TIMOTHY NORDWIND

Lyrics © BMG Rights Management

Lyrics Licensed & Provided by LyricFind


25 facts about this song

Creativity in Music Video Production
The music video for this song by OK Go was shot in zero gravity, making it one of the most innovative videos in the history of music production.
Award-winning Results
"Upside Down & Inside Out" won the Best Visual Effects award at the 2016 MTV Video Music Awards.
Complexity of Filming
The video was filmed in a Russian S7 airline plane over multiple parabolas, each providing only 27 seconds of weightlessness. It required numerous takes and resets to fully finish.
Challenge of Execution
The band members underwent three weeks of training at the ROSCOSMOS State Corporation for Space Activities in Russia to prepare for the zero-gravity filming.
Collaboration Efforts
This music video is a result of collaboration between OK Go, S7 Airlines, and director, Trish Sie.
Lead Time for Planning
It took around two years to plan and execute the making of this gravity-defying music video.
Record-Breaking Feat
The video was the first to be filmed in zero gravity without using any form of digital special effects or green screen.
Going Above and Beyond
The weightlessness was achieved by ascending to a 45° angle at high speed and then dropping nose forward, in a certified parabolic trajectory.
Consistent Pioneers in Video Making
OK Go's video for "Upside Down & Inside Out" continues their tradition of creating cutting-edge music videos. Previous efforts have involved Rube Goldberg machines and treadmills.
Online Success
Once released, the video was a viral sensation and accumulated over 50 million views on Facebook in the first week.
Brand Integration
The sponsorship from S7 Airlines was subtly integrated into the video, with the company's logo appearing on the crew's flight suits and zero-gravity flight certificates.
Random Elements in Action
One of the most striking visuals in the video is the burst of paintballs near the end, a random occurrence that the band decided to keep as it enhanced the surreal, chaotic nature of the music video.
Genre Classification
"Upside Down & Inside Out" is categorized as alternative rock and power pop.
Album Information
The track is from OK Go's fourth studio album, "Hungry Ghosts."
Release Date
It was released as a single on February 11, 2016.
Music Video Acclaim
The track's music video is highly acclaimed and won a number of awards, including Best Music Video at the 59th Annual Grammy Awards.
Video Filming Environment
The video was filmed in a reduced gravity aircraft, meant to create a zero-gravity environment for the band members, as part of an art project collaboration with Russian airline, S7 Airlines.
Special Conditions of Filming
The music video was shot 21 times to capture the perfect zero-gravity performance, with each take lasting about 45 seconds due to the unique conditions of filming in a parabolic flight.
Artistic Achievement
This was the first-ever music video to be filmed in zero gravity, pushing the limits of creativity in a music video.
Initial Release
The music video for "Upside Down & Inside Out" was initially released exclusively on Facebook before it was available on YouTube and other platforms.
Crew Cooperation
Along with band members, the plane also included the video's director, a camera operator, and the Russian training crew that were all trained to move effortlessly in the zero-gravity environment.
Soundtrack Use
The song is a soundtrack in the 2016 American romantic science fiction thrilling drama film, "Passengers."
Innovative Music Promotion
The music video was created as part of a promotional campaign for OK Go's "Hungry Ghosts" album, showcasing the band's innovation both in music and in promotion.
Lyrical Theme
The song's lyrics explore themes of chaos, change, and feeling out of place from the world.
Critics View
Critics praised the song for its catchy pop-punk sound, upbeat tempo, and unique accompanying video.

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