Pretty Loud

Pretty Loud

Pretty Loud is a Roma rap group based in Zemun, Serbia, advocating for women's empowerment in the Romani community. The group formed in 2014, when the all-female members started singing together as part of the NGO educational and social program GRUBB (Gypsy Roma Urban Balkan Beats). GRUBB's goal is to help young Roma take their futures into their own hands, to stay in school and get an education. According to one of Pretty Loud's members, "We want to stop the early marriages [...] we want the girls themselves, and not their parents, to decide whether they want to marry or not. We want every woman to have the right to be heard, to have her dreams and to be able to fulfil them, to be equal". The group's music blends traditional Romani music with contemporary rap and they sing in Romani, Serbian and English.The group has previously collaborated with the London College of Fashion, and in 2020 they participated in the Women of the World Festival in London. During this festival they performed in the Royal Festival Hall. Members of the group teach music and dance workshops held by GRUBB.

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