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Lativ is a Taiwanese online clothing brand founded in 2007. It is conceived with the affordable fashion brands of Uniqlo and GU in mind. Designing clothes suitable for Taiwan's subtropical climate, adding diverse graphic elements, and making its fortune through online shopping rather than physical stores. The name of the brand comes from the abbreviation of Life should be attractive in various ways. In 2011, the sales volume ranked first among online clothing brands in Taiwan, generating a revenue of NT$4 billion (US$133 million).
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