So What Do You Own?

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Thomas Spurlock

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Do you claim ownership of your talent
Do you let it be known that you own your skills
What about your knowledge
Do you share your knowledge or your content from a platform that you own and control
Can you collect benefits from the platform you own
An example of this would be a website or an app or a physical location
Where people can come support what you do
Not just a profile on someone else's website
But your own site where people can support you
In exchange for whatever you are sharing
Maybe you are sharing your advice
Maybe it's your product
Maybe it's a service that you provide or entertainment that you create
Do you own a unique brand
Does your content have its own identity that attracts and serves the people who support it
How do you deliver the message about who you are
And what you do to the people who want it
Before building a platform anywhere online or physical
It is important to define the identity that the platform is for
It makes building your platform easier because the identity or brand
Answers important questions like where to build the platform
And what does the platform need to bridge the gap between your supporters
Being served by your brand and you receiving benefits from what you own
What do you want to receive for what you do
How can you make it easy for your supporters to get what you are sharing
And even easier for them to give you what you want
Think really carefully about where you need to be
To reach the people who care about what you do
Study different platforms to see how what they offer can provide something you need
Study platforms to see which ones are worth the time
It would take you to build a presence on them
Every social media platform has a specialty
Each one is like a specific tool that most of its users use the same way
Facebook is like a news and information channel
While Instagram is more like a reality TV network
Linked In is like a channel devoted to jobs, businesses
And the stock market and Twitter is another news outlet
Youtube is the perfect vehicle for educational content
And how to videos because it is a search engine
When you want to learn something or see what just happened somewhere
Youtube is probably one of the first places you look
Just like most people would use a hammer if they needed to drive a nail
Or a wrench if they needed to turn a bolt
It's important to know which platform is the right tool for you
Based on the message you need to deliver and who you are trying to deliver it to.
And remember that your social media platforms need to bring your supporters
To the website or platform that you own
So that you can benefit from the work that you are doing
The platform that you own is your home base.
When you study different platforms here are some examples
Of information that can help you decide how profitable it would be
For you to build a presence on that platform
There are more than 1.5 billion total Instagram users each month
There are more than 500 million Instagram Stories posted every day
Think about how the next few facts can help you
50.8% of all Instagram users are female
That means that the other 49.2% are male
71% of U.S. adults from 18-29 years old use Instagram
There are 320 million global Instagram users between 18 and 24 years old
There are 354 million global Instagram users between 25 and 34 years old
130 million Instagram users tap on at least one shopping post every month
To learn more about products
70% of people who like to shop use Instagram to find new products
Posts With a Location Get 79% more engagement
Instagram videos get over two times more engagement than Instagram photos
Posts with at least one hashtag average 12.6% more engagement
The most popular hashtags on Instagram are
Love, Instagood, Photooftheday, Fashion, and Beautiful
Users with 500-5k followers can earn around $114 for video post advertising on Instagram they can earn $100 for an image post, or $43 for a story
Users with 30k-500k followers can make around $775 for an Instagram video post
They can earn $507 for an image post and $210 for a story
Really think about this last fact
68% of people come to Instagram to interact with creators
They come to Instagram to see and talk to you
Because you are creating what they care about
Based on things like the ages of its users and the reasons why people use instagram
Is instagram a good fit for your brand and its message
To study more platforms or learn more about instagram
Check out omnicoreagency

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