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MAXX was a public transport brand in the Auckland Region of New Zealand. It was introduced in 2001. It included a blue livery used on some buses (rapid transit only) and trains operated for Auckland Transport (AT). It was also used for public information and advertising branding.In July 2012, Auckland Transport (which replaced Auckland Regional Transport Authority in 2010) announced that it would phase out the brand, which was "weak and irrelevant" and had not achieved much public recognition, in favour of the AT Metro brand.
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