Edward Vincent Sullivan (September 28, 1901 – October 13, 1974) was an American television personality, sports and entertainment reporter, and syndicated columnist for the New York Daily News and the Chicago Tribune New York News Syndicate. He is principally remembered as the creator and host of the television variety program The Toast of the Town, later popularly—and, eventually, officially—renamed The Ed Sullivan Show. Broadcast for 23 years from 1948 to 1971, it set a record as the longest-running variety show in US broadcast history. "It was, by almost any measure, the last great TV show," said television critic David Hinckley. "It's one of our fondest, dearest pop culture memories."Sullivan was a broadcasting pioneer at many levels during television's infancy. As TV critic David Bianculli wrote, "Before MTV, Sullivan presented rock acts. Before Bravo, he presented jazz and classical music and theater. Before the Comedy Channel, even before there was the Tonight Show, Sullivan discovered, anointed and popularized young comedians. Before there were 500 channels, before there was cable, Ed Sullivan was where the choice was. From the start, he was indeed 'the Toast of the Town'." In 1996, Sullivan was ranked number 50 on TV Guide's "50 Greatest TV Stars of All Time".