Cruz Martínez (born June 21, 1972 in Chicago, Illinois) is a Mexican American musician and multi gold and platinum record producer. He is a former member of the Tejano band La Sombra. In 1999 he co-created the cumbia music group Los Kumbia Kings with A.B. Quintanilla. In 2007 he created the band Los Super Reyes. He is married to Alicia Villarreal.