Nathaniel DeLa Rosa (born March 17, 1985), known professionally as Bodega Bamz, is an American rapper and actor from Spanish Harlem, New York. The 2012 mixtape release of Strictly 4 My P.A.P.I.Z, showcased Bodega Bamz artistry and further solidified his place in the hip-hop community. Strictly 4 My P.A.P.I.Z. includes features from ASAP Ferg, Joell Ortiz, A$ton Matthews, Tego Calderon and Flatbush Zombies. Bodega Bamz teamed up with The Martinez Brothers and released an EP, Sunday Service (2014). In 2015 released his debut album Sidewalk Exec. In 2017 he was casted in the Showtime series SMILF. He is currently being featured in Reebok Classics "Alter The Icons" 2018 Campaign showcasing drastically updated looks to several iconic sneakers.