Alexander Guy Cook (born 23 August 1990) is an English music producer, singer, songwriter, and head of record label PC Music. Since its founding in August 2013, PC Music has represented over twenty artists producing music within a similar genre and style. Cook's dense, chaotic arrangements are distorted versions of mainstream pop music. He was named #12 in the Dazed 100 for "redefining style and youth culture in 2015 and beyond". Cook came into the public eye as Charli XCX's creative director and has executively produced her last four projects: Number 1 Angel, Pop 2, Charli and How I'm Feeling Now. Cook released his two debut albums 7G and Apple in 2020.
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