The DNA

The DNA

The Daily News and Analysis, abbreviated as DNA, is a Hindi-language news programme on Zee TV that was earlier a newspaper with multiple local city editions across India. DNA was first launched as a broadsheet, English-language newspaper out of Mumbai, Maharashtra, India, on 30 July 2005 through a 50:50 joint venture between the Zee Media Corporation and the Dainik Bhaskar group under the company name Diligent Media Corporation Ltd.The newspaper had first launched its outdoor advertising campaign through billboards and placards in Mumbai during early 2005, with the tagline, "Speak Up, It's in Your DNA", which became its catch-phrase over the months. With the announcement of the launch of DNA came several other rival newspapers by large media conglomerates in the city, including the first-time-ever Mumbai edition of the predominantly north-Indian Hindustan Times and the Times of India's rival Mumbai Mirror newspaper that was later digitised into a web portal during the pandemic.The competition battleground between the three media conglomerates led to a massive spike in journalists' salaries in Bombay by almost 40–50 per cent of the earlier market rate, or even more, in the 3–4 months prior to the launches, as journalists began receiving hefty counter-offers from the opponent publication they were set to be joining.It also saw a hike in salary of internal staff in TOI's Delhi office in order to ensure the editorial staff could be retained. Finally, the Times Group signed anti-poaching agreements or pacts with The Hindustan Times and the Calcutta-based Telegraph newspaper in May 2005, in order to restrict themselves from hiring and poaching each other's staff.

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