One Woman: The Ultimate Collection

About One Woman: The Ultimate Collection

One Woman: The Ultimate Collection is a compilation album released by American R&B singer Diana Ross on EMI in 1993. The single-disc collection was the alternative to Ross' 1993 four CD box set, Forever Diana: Musical Memoirs, which was a 30th anniversary commemorative of her hit making years in three decades including work with The Supremes. This collection was similar featuring both Supremes hits and solo hits. It became Ross' best-selling album in the United Kingdom selling over 1,200,000 copies (4x platinum). It peaked at number one on the UK album charts for two weeks, not in sequential order dominating the holiday week of 1993. The success of this release in the United Kingdom meant that Diana would embark on her most extensive tour of Great Britain after 28 years of touring in that market since her maiden tour with The Supremes on "The Motortown Revue" in 1965. The album was first introduced to the United Kingdom, Europe and International markets with an inventive four week sequential advertising buy before its release, on prime time television. The first week began with a shot of her legs laying down and a music sound bed that included the just released new single "Chain Reaction 1993", the second week the viewer would se her mid-torso and teaser quotes inviting the viewer to guess who it was though the music gave huge cues of her next single "The Best Years of My Life". The third week the upper torso was now visible, and the final week, days before the album's commercial release, Diana was revealed in a full, sensual photo shoot from Albert Watson lying down, which included a megamix of her biggest hits. This proved to a hugely successful creative campaign for which EMI International received lots of praise. According to Soundscan, this collection sold over 275,000 in the United States despite never making the charts there more »