This Is the Day...This Is the Hour...This Is This!

About This Is the Day...This Is the Hour...This Is This!

This Is the Day... This Is the Hour... This Is This! is the second studio album by English rock band Pop Will Eat Itself, released on 1 May 1989 by RCA Records. The album builds upon the band's 1987 debut Box Frenzy in its extensive usage of sampling, combining influences from punk rock, hip hop, heavy metal, and disco music, with samples and lyrics that reference, among many subjects, pop culture and geek culture. Particularly influential on the album's musical style were hip hop group Public Enemy, while the album's own subtle post-punk touches would later be credited as influential. Some critics regard the album as a sound collage. The album artwork, designed by The Designer's Republic, touches upon nuclear warfare themes. Upon its release, the album peaked at number 24 for two weeks on the UK Albums Chart, and also peaked at number 169 on the US Billboard 200 for six weeks. The three singles from the album – "Def. Con. One," "Can U Dig It?", and "Wise Up! Sucker" – were among the band's most successful to date. The album received critical acclaim, with praise being placed on the album's invention, humour, and self-contained style. Cherry Red Records released a two-disc deluxe edition of the album in 2011, featuring unreleased bonus tracks more »