Mario (マリオ, Mario?) is a fictional character created by game designer Shigeru Miyamoto. Serving as Nintendo's mascot, Mario has appeared in over 200 video games since his creation. Though originally only appearing in platform games, starting with Donkey Kong, currently Mario appears in many genres of games, such as racing, puzzle, role-playing, fighting, and sports games, and many others.
Mario is depicted as a short, pudgy, Italian plumber who lives in the Mushroom Kingdom, where he is regarded as a hero; he is best known for constantly thwarting the plans of King Bowser to kidnap Princess Peach and subjugate the Mushroom Kingdom. He has an evil doppelgänger named Wario.
As Nintendo's mascot, Mario is one of the most famous characters in video game history, and his image has become synonymous with video games. Mario games, as a whole, have sold more than 285 million units, making the Mario series the best-selling video game series of all time. Outside the platform games he is traditionally associated with, Mario has appeared in video games in other genres, including the Mario Kart racing series, Nintendo's arcade sports games (such as the Mario Tennis and Mario Golf series), and Nintendo's series of Mario role-playing games. Outside the original games, television shows, film, and comics, he spawned a line of licensed merchandise.