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e.tv (commonly referred to on-air as e) is the first and only privately owned free-to-air television station in South Africa. It is the fifth terrestrial television channel in the country, following three channels that are operated by the state-owned South African Broadcasting Corporation (that is SABC 1, SABC 2 and SABC 3) and the privately owned subscription-funded M-Net. In 1997, the e.tv channel bought the broadcasting rights to broadcast English Premier League (EPL) matches and, later on, they also bought the rights to broadcast UEFA Champions League matches. Besides SABC, it is the second-most watched network in the country, according to DStv-sourced data.
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